For local businesses

Get found. Get booked. Look like the place you actually are.

For Costa Rican restaurants, cafés, shops, and small businesses that deserve a proper website - not just a Facebook page and a WhatsApp number.

Sámara local business
Why have a website

Five reasons it pays off.

How US and European tourists actually find Sámara businesses - and why Facebook alone isn’t enough.

01

Show up on Google - where international tourists actually search

US, European, and Canadian tourists start their research on Google, not on Facebook. "Best restaurant Sámara." "Yoga classes Sámara." "Surf lessons Sámara." They type these queries before they ever walk in. If you don’t have a website, you’re invisible - and your competitor with a website wins by default.

~80% of restaurant decisions in tourist towns start with a Google search. For activities like tours or surf lessons, closer to 90%.
02

Stop losing customers to scattered DMs

Every "what time are you open?" / "do you have vegan options?" / "how much for a lesson?" DM is a potential customer who almost didn’t reach you - half give up before asking. The same questions repeat, often in three languages, every single week. A website with menu, hours, pricing, and photos in one place answers all of them before they’re asked.

One info page = ~50 repeated questions answered per week. Evenings back.
03

A booking page that actually converts

Facebook → DM → "can you do Friday?""yes""what time?" → 3 hours of silence → no booking. Industry stat: ~70% of inquiry-in-DM messages never close. A website with a clear "Book now" or "Reserve" CTA closes the loop. Browsing to booked in 30 seconds - not 30 messages.

04

Look real to the tourists who’ll actually spend

US, European, and Canadian tourists unconsciously associate "no website" with "informal, unproven, not safe to pay." This matters most for higher-value services - tours, surf lessons, wellness retreats, fine dining. A real website signals: real business, takes itself seriously, safe to spend money with. Linktree + Facebook alone reads as "shady" to a tourist from Boston, even if you’ve been in Sámara 20 years.

05

Be where Google AI and ChatGPT recommend

Tourists increasingly ask ChatGPT, Claude, and Perplexity for travel recommendations. Google’s AI Overview answers many queries directly without showing search results. All of them prefer websites over Facebook pages as sources. Without a real site, the AI literally can’t find you - and your Facebook won’t either.

Lars Beurskens - founder of Pulpería Studio, working from Sámara, Costa Rica
Sámara · Costa Rica
Behind Pulpería Studio

Hi, I'm Lars.

Helping Costa Rica businesses get found, get booked, and keep the customers they earn - instead of renting them back from the platforms.

Most local businesses hand their customers - and a slice of every sale - to the big platforms. I build the infrastructure that lets you get found on Google and AI search, take bookings or orders directly, and own the relationship. Helping you save money on expensive platform fees.

I live in Sámara with my wife and two kids. I worked for fifteen years in digital before this: founded several companies, senior product manager building the website experiences for Adidas, RetailMeNot, and Gumtree.com. Those years taught me how websites actually convert, how customers think, and how to ship something fast that works and is beautiful.

The person who builds your site is the same person who answers your WhatsApp. No account managers, no freelancer chains, no support tickets that vanish. One studio, one inbox, real attention to your business - that is the whole reason this works at our price.

Holisoma - a real bilingual site Pulpería Studio built for a Sámara somatic bodywork practice
A real one, in Sámara

This is what yours could look like.

Holisoma is a somatic bodywork and Kundalini practice here in Sámara. We built a calm, bilingual site that carries the feel of the work, explains each offering, and lets people book a session without a back-and-forth.

Bilingual EN/ES - reads naturally to local and travelling clients alike.
Explains the offering - each modality and session laid out clearly, so people arrive already understanding it.
Found on Google & AI search - so people searching for bodywork in Sámara actually find her.
Visit the live site
Go direct

Stop renting your customers from the platforms.

The marketplaces are great at first-time discovery - and expensive forever after. Your own site takes about 3% with local card processing, and the customer is yours. Here is the gap, by trade.

Integrations

If it has an API, we connect to it.

Your POS, PMS, booking engine, reservation system, channel manager or payment processor - whatever you already run. If the platform opens an API, we build a clean integration so everything stays in sync and your team keeps working the way they do today. No rip-and-replace.

Business work

Local businesses we've built for.

Honest pricing

Three tiers. Yours forever.

The build
$799
one-time · 5 steps

A bilingual website for your Sámara business. Get found, get booked, look like the place you actually are.

  • 4-5 pages, your photos & story
  • Bilingual EN/ES out of the box
  • WhatsApp inquiry button
  • Standard SEO - sitemap, schema.org, meta tags, GSC setup
  • Menu, services, hours, location
  • Mobile-perfect, fast, indexed
  • Google Business Profile help
  • The site is yours, forever
Get a quote →
from $69/mo Add what you need

Take payments, orders or reservations on your site, and grow your search visibility. Add only the pieces you need - from $69/month.

  • +Direct payments - Stripe (where supported) + PayPal (universal) + SINPE (Costa Rica). Customers pay deposits on your site.
  • +Online ordering or reservations - customers order, book, or pay on your site
  • +Multi-location pages - each branch with its own hours, menu, photos, map
  • +Premium SEO - keyword research, 2 launch articles, GBP setup, AI search visibility (llms.txt), 5-10 local citations
See all options & pricing →
Care, if you want it

Optional monthly plans - keep it online, get found on Google, or let us run the whole marketing engine including social. ★ Quarterly billing. Annual saves 10%.

Online + CMS

Always live, always optimized
$29/mo

Hosting, security, monitoring and daily backups. You edit text, photos and prices yourself via the self-serve CMS - no waiting on us.

  • Hosting + SSL + monitoring
  • Daily backups
  • Self-serve CMS - edit text, photos, prices yourself, anytime
  • Monthly performance email - traffic, top pages, enquiries
  • Quarterly site health check
  • SEO & AI foundation - schema, sitemaps and AI-search readiness
Choose Online

Care + SEO

Get found on Google
$49/mo

Everything in Online + CMS, plus regular SEO updates and optimisations - we keep your site climbing in search, month after month.

  • Everything in Online + CMS
  • Regular SEO updates & optimisations - on-page + technical, every month
  • Keyword tracking - we watch the searches that matter and adjust
  • 1 SEO blog article per month - written and published for you
  • AI-search optimisation - so ChatGPT, Gemini & Google AI can recommend you
  • Search Console monitoring + monthly SEO report
Choose Care

Marketing extra

The marketing engine
From$129/mo

Everything in Marketing + Email, plus done-for-you social media, three blogs a month, active review requests, and Google Business Profile management.

  • Everything in Marketing + Email
  • Google Business Profile management - monthly posts, photo refresh, review responses
  • Social media management - from 8 posts per month, bilingual on Instagram + Facebook
  • Active review requests - happy clients nudged for a Google review
  • 3 SEO blog articles per month (up from 1 in Care)
  • Ongoing SEO & AI search optimisation
  • 1 dev request per month
Choose Marketing
★ NEW · VALUE-ADD
Aerial drone footage
Hero shots of your terrace, storefront, or surf setup.

4K cinematic aerial photos and video - same work I shot for the Casa Nube homepage video. See on pricing →

$249
One-time
Book →
Reviews

What owners say.

Lars built us a site that finally feels like our place: clean, fast, and just as at home in English as in Spanish. Best part is I can update photos and rates myself without calling anyone. Guests find us directly now instead of getting lost on the big rental platforms. Working with someone who actually lives here and gets the area made all the difference.
Tole · owner, Waves & Woods
Lars from Pulpería Studio is a true professional. We had been thinking about a website for our rental property for some time, but had not found someone we could trust to take it on. When Lars approached us with a basic mock-up of what he had already done, we were thrilled - he understood our company and our brand instantly. You can tell he is very experienced in what he does, not just creatively and technically but in communication and delivery too. He always knows what you are trying to achieve, and when you give feedback he comes back so quickly and smoothly that it is a pleasure to work with him. We would not hesitate to work with Lars again and would love to bring him more projects. If you, like us, have been thinking about a website for your business, then Lars is your guy and you will not be disappointed. We are so happy to be going live and to start accepting direct bookings. Thank you!
Helena & Guy · owners, Casa Nube
What we build

Sites tailored to what you actually do.

Restaurants & cafés

  • Menu, prices & photos
  • Online ordering & reservations
  • WhatsApp inquiries
  • Found on Google, not just Instagram
  • Your customers, not a listing's
Learn more

Property managers

  • A direct-booking site that syncs your PMS
  • Your owners get their own site, you run it
  • Deposits in your account at booking
  • Keep what Airbnb & VRBO skim
  • A marketing machine for your whole portfolio
Learn more

Tour operators

  • Direct bookings at 0% commission
  • Deposits before the boat leaves
  • Keep what Viator takes (20-30%)
  • Packages, photos & reviews
  • Own the customer list and rebookings
Learn more
Get in touch

Tell us about your business.

WhatsApp is fastest. We answer within an hour - text and voice notes preferred. No bots, no platform - a real person who'll listen first and pitch second.

lars@pulperiastudio.com · Sámara, Costa Rica
Stay in the loop

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Practical, no-fluff tips on owning your guests, cutting platform fees, and getting found on Google and AI search - for Costa Rica and beyond.

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