For Costa Rica property managers

Take your portfolio direct. Keep what the platforms skim.

Bilingual direct-booking websites for Costa Rica property managers and their owners. The booking platforms - Airbnb, Vrbo, Booking.com (the OTAs, short for online travel agencies) - take around 15% of every reservation, across your whole portfolio. A direct site with local card processing takes about 3% - and the deposit lands at booking, not after check-in. We sync it to the PMS you already run. Live in 14 days.

Why go direct

Five reasons it pays off.

No abstract brand talk. Commission, cash flow, owner loyalty, and the guests you already own - across the whole portfolio.

01

Pay about 3% instead of ~15%

Airbnb, Vrbo and Booking.com take a blended ~15% across your channels. Your own site with local card processing costs about 3%. That is roughly 12% of every booking kept that used to go to the platforms - multiplied across every property you manage.

$100,000 of bookings moved direct: about $12,000 kept that used to go to the platforms
02

Money at booking, not after check-in

Airbnb usually pays out about 24 hours after the guest checks in; other OTAs pay monthly. When you are fronting cleaning, supplies, and owner payouts, that delay is real. On a direct booking the deposit lands in your account the moment the guest confirms the booking.

Direct: the deposit is in your account the moment the guest books · OTA: you wait until after check-in, or monthly
03

Stop paying commission on guests who were already yours

Repeat guests, owner referrals, the family that came back this season - a chunk of your bookings were coming anyway. Without a direct site every one still runs through the OTA and you pay the commission again. With one, those cost you about 3% instead of ~15%.

Repeat & referral bookings are where the platform fee hurts most - and where direct wins fastest
04

Make your owners stick with you

A direct channel you build and run is something the next manager cannot offer. Owners keep more of every booking, see their property on a real site, and have a concrete reason to stay. It turns your portfolio into a marketing asset instead of a list of OTA listings anyone could take over.

05

Tell your own story, your way

On a listing you get a grid of photos and a text box - the same template as everyone else. Your own site is yours to shape: the layout, the photography, the way each property is introduced, the local guides and insider tips that make guests trust you before they book. You set the tone and control the narrative, instead of blending into a marketplace.

The math

What each booking channel costs you.

Same $100,000 of bookings, two ways to take them. The only thing that changes is how much of it you keep.

Marketplace
Airbnb / Vrbo / Booking.com
~15%
blended commission across channels
  • Great for first-time discovery
  • They keep the customer
  • Payout after check-in or monthly
  • Same fee on repeat guests
- $15,000 gone
Your own site
Direct, synced to your PMS
~3%
blended · ~1.5% local cards, ~4.5% international
  • No commission, no booking fee
  • Syncs to the PMS you already run
  • Deposit paid out at confirmation
  • You keep the customer + email
$3,000 in card fees
$40k+
A portfolio doing $1M a year that moves even a third of its bookings to direct keeps roughly $40,000 a year that used to disappear into OTA commission.

Illustration, not a quote. Your real number depends on how much volume moves to direct, your mix of local vs international cards, and your channel blend. We run your actual portfolio numbers with you before you commit to anything.

Already on Guesty, Hostaway or Lodgify? We connect to it, not replace it - your PMS keeps doing exactly what it does today, and your direct site simply gives those bookings a lower-fee home.

What we build

One bilingual site, built to be found.

Whether you run one home or forty.

A page for every property

A page per home, or a full collection guests can browse and filter. Fast, beautiful, and built around your photos - the way a guest expects a place to look before they trust it with a deposit.

Found on Google and AI search

Every page in English and Spanish, structured so Google and the AI assistants people now search with can actually read it. You get found by the guests already looking for you.

You keep control of it

Swap a photo, change a price, add a property - you do it yourself, in a simple editor. No dev request, no waiting on us, no invoice for a two-minute change.

Reviews

What owners say.

Lars built us a site that finally feels like our place: clean, fast, and just as at home in English as in Spanish. Best part is I can update photos and rates myself without calling anyone. Guests find us directly now instead of getting lost on the big rental platforms. Working with someone who actually lives here and gets the area made all the difference.
Tole · owner, Waves & Woods
Lars from Pulpería Studio is a true professional. We had been thinking about a website for our rental property for some time, but had not found someone we could trust to take it on. When Lars approached us with a basic mock-up of what he had already done, we were thrilled - he understood our company and our brand instantly. You can tell he is very experienced in what he does, not just creatively and technically but in communication and delivery too. He always knows what you are trying to achieve, and when you give feedback he comes back so quickly and smoothly that it is a pleasure to work with him. We would not hesitate to work with Lars again and would love to bring him more projects. If you, like us, have been thinking about a website for your business, then Lars is your guy and you will not be disappointed. We are so happy to be going live and to start accepting direct bookings. Thank you!
Helena & Guy · owners, Casa Nube
Pulpería Direct

Take the booking. Keep the guest.

Guests check live availability, book, and pay — on your own domain. The money lands in your account, not a platform’s. We add nothing on top of the payment fee.

booking.yourbrand.com/casa-ola
Casa Ola
14 – 21 Mar · 4 guests · 7 nights
7 nights × $240$1,680
Cleaning$85
Damage protection$39
Deposit today$560
Pay deposit
Balance due 30 days before arrival
Secured by Stripe · ONVO · PayPal
Payout goes straight to the owner. Your management fee is taken automatically on every booking. No central account to hold, no manual payouts.
1

Guests can finally book

Right now every enquiry runs through you by hand, or lands back on Airbnb. We give each property a live calendar and a real checkout, so a guest at midnight books and pays without waiting on a reply.

2

Owners get paid directly

Each owner connects their own account. Guests pay once, the split happens automatically, and your commission comes off the top. No central account to hold, no manual payouts, no accountant working out who is owed what.

3

Your calendars stay in sync

We pull Airbnb, Vrbo and Booking so dates never clash, and push your direct bookings back so the channels block them too. You get one simple dashboard for rates, seasons and every booking in one place.

Already on a PMS?

Icnea, Guesty, Hostaway, OwnerRez — if it has an API, we connect to it and read your live rates straight from it. Nothing changes in how you work. You just stop sending guests to someone else’s booking page.

See a live booking flow Real calendar, real checkout — no card needed.
Integrations

If it has an API, we connect to it.

Your PMS, channel manager, booking engine, payment processor - whatever you already run. If the platform opens an API, we build a clean, two-way integration so availability, pricing and reservations stay in sync and your team keeps working exactly the way they do today. No rip-and-replace, no double entry.

Guesty Hostaway Lodgify Hospitable Icnea Hostfully Smoobu ONVO Pay Stripe + your stack

Don't see yours? If it has an open API, we can almost certainly connect it. Tell us what you run and we will confirm before we build.

Lars Beurskens - founder of Pulpería Studio, working from Sámara, Costa Rica
Sámara · Costa Rica
Behind Pulpería Studio

Hi, I'm Lars.

Helping Costa Rica businesses get found, get booked, and keep the customers they earn - instead of renting them back from the platforms.

Most local businesses hand their customers - and a slice of every sale - to the big platforms. I build the infrastructure that lets you get found on Google and AI search, take bookings or orders directly, and own the relationship. Helping you save money on expensive platform fees.

I live in Sámara with my wife and two kids. I worked for fifteen years in digital before this: founded several companies, senior product manager building the website experiences for Adidas, RetailMeNot, and Gumtree.com. Those years taught me how websites actually convert, how customers think, and how to ship something fast that works and is beautiful.

The person who builds your site is the same person who answers your WhatsApp. No account managers, no freelancer chains, no support tickets that vanish. One studio, one inbox, real attention to your business - that is the whole reason this works at our price.

What we've built

Live sites, booking direct right now.

Every one bilingual EN/ES, built by hand here in Costa Rica, connected to live calendar sync and direct booking. The same engine, shaped to your portfolio.

Direct bookings

Bookings that skip the platform - straight to your calendar.

Once guests find you direct, this is what closes it. A guest asks about a villa on WhatsApp, the assistant answers with real availability and your rate, sends a secure booking and pay link, and holds the dates - with no 15% cut to the platform.

M
Villa Marea
online
DIRECT BOOKING · #A214NEW
Real-time availability English + Spanish 24/7 0% platform commission

That's a $1,120 booking that came straight to you - no 15% lost to the platform.

Powered by Cotorra, our own WhatsApp booking assistant - added to your site when you're ready.

Meet Cotorra · our WhatsApp assistant

One assistant on your WhatsApp, doing three jobs.

Cotorra is the tool we plug into your site's WhatsApp. It works in English and Spanish, around the clock, and never leaves a guest on read.

Takes direct bookings

Reads a booking request, checks your live calendar, quotes the rate and sends a secure pay link - the whole booking, direct, no platform in the middle.

Answers questions

Wifi, check-in time, is the pool heated, how far to the beach - answered instantly, day or night, in the guest's own language.

Keeps your calendar in sync

Confirmed dates block automatically across your connected calendars, so a direct booking never becomes a double booking.

Bilingual EN/ES · answers 24/7 · every booking kept Learn about Cotorra
Honest pricing

From $799. Scoped to your portfolio.

Where we start
The basic site
from $799
one-time · live in ~14 days

A fast, bilingual site for a single property or your collection - the foundation the PMS sync and payments plug into.

  • Bilingual EN/ES out of the box
  • Your properties, photos & story
  • WhatsApp inquiry button
  • Standard SEO - sitemap, schema, indexed on Google
  • Self-serve CMS - edit it yourself
  • Mobile-perfect & fast
  • Google Business Profile help
  • The site is yours, forever
Get a quote →
Pulpería Direct

The booking system, as its own product.

Not a plugin bolted onto a page. A complete booking engine on your own domain - it can run on the site we build you, or on the site you already have.

from $499one-time · scoped to your setup
The booking engine

Live availability per property, real checkout, deposit and balance schedule, damage protection, rental agreement at booking.

Direct payments

ONVO card + SINPE Móvil, or Stripe and PayPal. You are the merchant of record and the money lands in your account at booking. We never touch the funds.

Automated guest emails

Confirmations, payment receipts, deposit notices and check-in details - sent under your name. The operational layer an OTA runs for you today, running as yours.

Works with what you already have. Runs on a site we build, or on your existing one. Scoped to your setup - the number of properties, and where your calendar lives.
Add on top
Start with the basic site, then add what your portfolio needs

What gets added depends on your stack and how many properties you run - we scope it together and quote it to the work, not off a fixed menu.

01

PMS / channel-manager sync

We wire your site into Guesty, Hostaway, Lodgify, Hospitable, Icnea or similar. Availability, pricing and reservations stay in one place - a direct booking lands in your PMS exactly like an OTA booking.

02

Booking dashboard

One place to see every booking, guest and payment, and to set your rates and seasons. Works whether you run one home or forty - and owners can be given their own login to see just their properties.

03

Cotorra - WhatsApp assistant

Our own assistant answers guest questions 24/7 in English and Spanish, checks availability, and nudges guests toward booking direct with you.

04

Premium SEO & content

Keyword research, launch articles and extra languages, plus AI-search optimisation - so Google and the AI assistants recommend your portfolio, not just the OTAs.

Optional care from $29/month - hosting, payment and sync upkeep, SEO articles, dev requests. Cancel anytime.

Care, if you want it

Optional monthly plans - keep it online, get found on Google, or let us run the whole marketing engine including social. ★ Quarterly billing. Annual saves 10%.

Online + CMS

Always live, always optimized
$29/mo

Hosting, security, monitoring and daily backups. You edit text, photos and prices yourself via the self-serve CMS - no waiting on us.

  • Hosting + SSL + monitoring
  • Daily backups
  • Self-serve CMS - edit text, photos, prices yourself, anytime
  • Monthly performance email - traffic, top pages, enquiries
  • Quarterly site health check
  • SEO & AI foundation - schema, sitemaps and AI-search readiness
Choose Online

Care + SEO

Get found on Google
$49/mo

Everything in Online + CMS, plus regular SEO updates and optimisations - we keep your site climbing in search, month after month.

  • Everything in Online + CMS
  • Regular SEO updates & optimisations - on-page + technical, every month
  • Keyword tracking - we watch the searches that matter and adjust
  • 1 SEO blog article per month - written and published for you
  • AI-search optimisation - so ChatGPT, Gemini & Google AI can recommend you
  • Search Console monitoring + monthly SEO report
Choose Care

Marketing extra

The marketing engine
From$129/mo

Everything in Marketing + Email, plus done-for-you social media, three blogs a month, active review requests, and Google Business Profile management.

  • Everything in Marketing + Email
  • Google Business Profile management - monthly posts, photo refresh, review responses
  • Social media management - from 8 posts per month, bilingual on Instagram + Facebook
  • Active review requests - happy clients nudged for a Google review
  • 3 SEO blog articles per month (up from 1 in Care)
  • Ongoing SEO & AI search optimisation
  • 1 dev request per month
Choose Marketing
Questions

The honest answers.

Do I have to leave Airbnb, Vrbo or Booking.com?

No. Most managers keep their OTA listings and run the direct site in parallel - same calendar, same availability, kept in sync through your PMS. The OTAs keep bringing first-time discovery; your own site captures repeat guests, referrals, and anyone who finds you on Google or asks an AI. Over time the direct channel grows and the ~15% commission shrinks as a share of portfolio revenue.

How does it work with my PMS or channel manager?

We connect to the system you already run - Guesty, Hostaway, Lodgify, Hospitable, Icnea and similar - through its API. Availability, pricing and reservations stay in one place. A direct booking on your site flows into your PMS exactly like an OTA booking, so your team keeps working the way they already do. No rip-and-replace.

How do payments work, and what is ONVO?

ONVO Pay is a Costa Rican payment processor. We integrate it into the site so guests pay on your page and the money lands in your account - we never touch it. Rates are about 4.5% on international cards and 1.5% on local cards - which blends to around 3% for a typical manager, since a good share of bookings pay on local cards. That replaces a ~15% OTA commission on every booking you move to direct.

What do my owners get out of it?

Each property can have its own direct booking site, or you run one collection site for the whole portfolio. Owners keep more of every booking, and the direct channel you provide is a reason they stay with you instead of the manager down the road. You run it; they see the upside.

When do I actually get paid?

On a direct booking the deposit hits your account when the guest confirms. Airbnb typically releases payout about 24 hours after check-in, and other OTAs pay monthly. For a manager fronting cleaning, supplies and owner payouts, money at booking is a real cash-flow difference, not just a fee saving.

How much does it cost and how long does it take?

Basic bilingual sites start at $799 and go live in about 14 days. Portfolio builds, PMS and channel-manager integration, and on-site ONVO payments are scoped per project, since it depends on the integration type and what your system supports. The site is yours forever; optional Care plans from $29/month cover hosting and upkeep.

Not just property managers

Sites tailored to what you actually do.

The same engine, the same craft — shaped to how each business takes bookings and gets found.

Property managers

  • A direct-booking site that syncs your PMS
  • Your owners get their own site, you run it
  • Deposits in your account at booking
  • Keep what Airbnb & VRBO skim
  • A marketing machine for your whole portfolio
Learn more

Restaurants & cafés

  • Menu, prices & photos
  • Online ordering & reservations
  • WhatsApp inquiries
  • Found on Google, not just Instagram
  • Your customers, not a listing's
Learn more

Tour operators

  • Direct bookings at 0% commission
  • Deposits before the boat leaves
  • Keep what Viator takes (20-30%)
  • Packages, photos & reviews
  • Own the customer list and rebookings
Learn more
Get in touch

Tell us about your portfolio.

WhatsApp is fastest - text or voice notes, whatever is easiest for you. We answer within an hour. No bots, no platform. A real person who lives here, will listen first, and run your real portfolio numbers before pitching anything. A cafecito beats a quote any day.

lars@pulperiastudio.com · Sámara, Costa Rica